Willow

Everyone is talking about Willow Smith.Her official first single “Whip My Hair,” produced by newcomer Jukebox, has launched to rave reviews and is released on November 21st. The catchy tune is a celebration of freedom, energy, expression and liberating yourself by “whipping your hair.” On her partnership with Roc Nation, Will Smith and Jada Pinkett Smith stated, "After meeting with several record companies, it was clear that JAY-Z, Ty Ty, Jay Brown and the Roc Nation staff was the unquestionable choice. Their passion for Willow combined with their boundless vision and artistic integrity made Roc Nation the perfect home for our little girl."

On Willow’s unprecedented poise and talent Shawn “JAY-Z” Carter commented, "We at Roc Nation are excited to work with Willow. She has an energy and enthusiasm about her music that is truly infectious. It's rare to find an artist with such innate talent and creativity at such a young age. Willow is about to embark on an incredible journey and we look forward to joining her as she grows in all aspects of her career." “Whip My Hair” is catchier-than-crack and this kid has done more in a decade than most will achieve in a lifetime”.- NME

“The daughter of Will and Jada Pinkett Smith - already a noted young fashionista …. has the Internet abuzz with her first single, “Whip My Hair.” - CNN

“With a crazy beat that works on the schoolyard and the dance floor, Willow tells the ladies to snap their heads "back and forth" and whip that hair like a helicopter.” - MTV.com